FUTURES HOUSING GROUP

We have worked with Futures Housing Group since launch to develop the organisation’s brand identity.

Having developed a visual identity for the group parent, in the last year we have supported the development and roll-out of a new brand hierarchy for other parts of the group. This has involved translating the Futures name and elements of the logo across a new social enterprise - Futures Greenscape - and one of its local registered providers - Futures Homescape.

This branding approach is increasing the scope and reach of the group, as it becomes known for a broader range of products and services across the East Midlands.

A set of interactive brand guidelines is helping to manage the corporate identity both internally and with partners.