10/12/2010

BOOKED UP

Putting pen to paper isn't anything new for our team, but writing text for a best practice book is.

This month saw the official launch of the Chartered Institute of Housing (CIH) publication on marketing and customer insight, including material written by The Bridge Group’s managing director, Nicola Winn, and Kerry James, our former marketing director.

Along with their co-authors, the duo attended the launch event at the institute’s London office.

Our chapters explore the relevance of branding, communications and marketing to the social housing sector. Included in the copy are case studies from registered providers and communications agencies, including references to our 'captivating campaigns' competition winners, Accord Housing Association and Friendship Care and Housing.

For more information on the book, visit www.cih.org/